192 Wellington Street, Collingwood

About Us

Our Names

AvantiPlus Collingwood, or Smith Street Cycles - in Wellington Street? Yes our dual names, and new location, definitely cause some debate and confusion! We opened our first shop as Smith Street Cycles back in 2010, and were based in Smith Street Collingwood for our first 7 years. We subsequently became part of the awesome AvantiPlus network of shops, stocking Avanti, Scott and Malvern Star bikes. More recently we relocated to our new shop at 192 Wellington Street in Collingwood, but have retained our original names as most of our loyal customers know as as one or the other.

As the old joke goes, "Call me anything, just don't call me late for dinner!"

*COVER PHOTO: Jack with Simon Gerrans on a recent visit to our shop


Our Company

Smith Street Cycles was established in 2010 as a bricks-and-mortar store. with a focus on great customer service and excellence in all things cycling. We span all cycling disciplines from Road, MTB, Track, TT, electric bikes, commuters, kids and urban bikes, as well as stocking a wide range of components clothing and accessories.

Our superb location in the heart of the northern suburbs give us direct access to the Yarra MTB trails, the Kew Boulevard (road and crit racing circuits) and one of the main Commuting arterials linking the northern suburbs to the city and the inner north to the South East of Melbourne Australia.

With two full time mechanics, two part time mechanics, a dedicated sales team and a couple of teens to help out after school, the staff each bring a unique background with experience and expertise in all areas of cycling, creating not only a friendly cycling community but a wealth of knowledge of cycling products, technical areas and competitive know-how.

"We started this online shop to bring our considerable experience in cycling to the larger part of Australia. We feel we have something genuine to offer the public in terms of customer service and product knowledge." - Jack

Please feel free to phone us or drop in if you need any help deciding on accessories or selecting the correct parts you need to get you back in tip-top shape.


Our Team

Jamie (Owner)

Family man and former publican, Jamie has a lifetime's worth of experience in all things cycling. He brings a formidable knowledge of touring, road riding and cycling events and is always happy to pass on his passion, knowledge and advice to customers. 

Jack (Sales & IT)

Former neuroscience aficionado, Jack is now addicted to the thrill of spending more than anyone should on fixies and not telling everyone about the exact amount. Just don’t ask him about the platinum bottom bracket incident.

Pierrick (Mechanic)

BMX badass, when Pierrick is not tweaking his own machine you will find him in the workshop turning bikes into weapons. Check out his BMX skillz: PIERRICK BMX ON VIMEO

Max (Sales) 

Max is a graphic design geek. When he is not in the shop sharing his knowledge of bike related things, he is designing his next paint job for one of his many Track frames. Just don’t ask him about his Oreo addiction.

Paddy (Sales) 

Paddy races at national level in U19s. Finishing his VCE this year with a passion for math and environmental concern. On Sunday mornings he runs the Brunswick Junior Clinic for track cycling.

Ruby (Sales) 

Another one of our amazing road cyclists, Ruby races a lot through Victoria and for her club. If you ever want some advice on how to get into cycling as a sport, Ruby’s your lady!

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